LG - Chocolate Touch Website

Publicis Modem teamed up with Pop Star Ciara to launch the LG "Chocolate Touch" cellular telephone  

Ciara's Hit song "Work" was used throughout the campaign.  It was featured in this site, as well as in the broadcast spots released concurrently.
The site was designed to highlight the sound capabilities of the new phone, so the switch on the screen changed Ciara's environment from a grey "dolby-off" world where she and her sound were just average, to a highly stylized concert "dolby-on" environment where her soung and her talents shined.
I shot Ciara in both lighting setups on the same stage on the same day, which posed an exciting challenge to me and my lighting crew.  The benefit this provided was a seamless transition between the two worlds that Ciara was in.  Ciara was great to work with, and her choreographers were consummate pros, as we collaborated at a breakneck pace to complete this shoot and get what we needed in a single day.

Production Company: The REHAB
Executive Producer: Nathan Brown
Producer: Lauren Becker
Director/DP: Arlo Rosner